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CCgroup is a technology PR agency based in London, specialising in mobile and telecom PR, fintech PR, broadcast and media technology PR and enterprise technology PR. Through its sister brand, Escapade PR, the company is also active in consumer lifestyle and technology public relations. CCgroup’s PR campaigns are entirely commercially focused. The company uses messaging, insightful content and media, analyst and digital channels – including social media and SEO – to drive awareness, generate sales leads, build value and, if required, position for exit. CCgroup was founded in the late 1980s and has offices in London and the Thames Valley. It is part of the GlobalCom PR Network. For more details, visit http://www.ccgrouppr.com | http://www.gcpr.net

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Posts: 82
Reposts: 0

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Ready, aim... no, start again... aim... hang on...

It all used to be so easy. B2B tech vendor wanted to sell services or kit and so targeted the CIO and/or IT manager. It was that cut and...

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The Quantum Theory of Security Insanity

The most famous illustration of quantum theory, Schrödinger's Cat, actually began as a thought experiment to show just how dumb the idea...

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Mobile World Congress 2017 - Our Top 5 Event Picks

As Mobile World Congress 2017 draws nearer, us Telecoms PRs can usually be found in a whirl of drinks scheduling, party intel gathering,...

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1% organic, 99% other: what the Mark Zuckerberg manifesto confirms about social media content

Today, Mark Zukerberg released his 6,500 word manifesto via Facebook, covering everything from fake news to fears that people are leaving...

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The week in telecoms ...

It’s the week before MWC and the rumor mill is in overdrive predicting the smartphones that will be making their debut at this year’s...

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We don't need no education ...

Yesterday, I attended the PRCA Industry vs. Academics Debate. The discussion focused on the need for a degree and honed in on the idea...

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From a CIO's lips...

...to a PR's ears.

The quote below is taken from Computing's interview of the CIO of Kier, Duncan Stott. With some tiny changes, it could...

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God bless the press trip, and all who sail in her…

I’ll be honest, I’ve forgotten how much fun press trips can be. It’s been a while since I’ve helped run one. And by press trip, I don’t...

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Episode 2 of 5: Five trends shaping the future of marketing & PR

So, after ‘radical transparency’ yesterday, today we tackle ‘embracing uncertainty’ as the next of Trevor Hardy’s five trends shaping the...

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The ideal 2017 tech company

According to this article on 2017 tech trends (from admittedly a couple of weeks ago), it would appear that the tech company that will...

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Light Reading and Telecoms.com, Is it the biggest wedding since Katie Price and Peter Andre? Nah, this one will work…

I had a little chuckle to myself when reading Mr Bicheno's reporting of the marriage between Light Reading and Telecoms.com. This was...

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MWC’17: The industry thinks it’s moving in the right direction… Only time will tell… Again

Three weeks to go until MWC’17 opens its doors to the world. Consecutive show number 12 for yours truly. So, what can we expect? Where is...

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TV reaches 5G's hype machine

I'm not sure whether to file this under the "more evidence of telcos eating broadcasters' lunch" category, or the "here we go again with...

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unknownx500 James Nash (aka Cirrus)

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Thinking outside the plastic box

Many of you know that I have a bee in my bonnet about market research and the gaping chasm in the PR toolbox (wow – how’s that for a...

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The unintended consequences of disruption

Bloomberg has reported on one of the consequences of market disruption that may not be immediately obvious when a sharing economy app...

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Will Facebook crack the TV screen?

The Wall Street Journal has reported that Facebook is going to be developing a video app for TVs. The app, which is set to be installed...

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unknownx500 Sarah.Marshall

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