New research has shown that pirated content is perhaps more common than we think, with 1 in 3 people in the US watching it. While fully aware that pirated video is illegal, and the damaging effects piracy can have on studios - losing money and having less to invest in creating new content - this still has no effect on consumers when it comes to watching pirated video content.

With an abundance of affordable content available today, with the likes of Netflix and Amazon Prime offering TV services from a few pounds a month, as well as Google Chrome and Amazon Fire TV sticks giving people access to hours of content for a small one-off fee, it comes as a surprise that pirated content is still rife, and that such a disregard for it still exists. Especially when original content series, like Netflix's Stranger Things, is in such high demand by millions of consumers around the world. 

With more TV services inevitably coming to market, and with Apple even set to make a play as a content creator, video security should be a top priority for broadcasters, TV service providers and content owners. 

For content security players, it seems that now is the time to get your voices heard. Be sure to download our white paper for top tips on how to improve your marketing effectiveness and sway the purchasing decisions of broadcasters.