We're all familiar with the "Breaking News...Breaking News..." banner that Sky is so fond of but it seems it might have cause to (over)use it itself today. This just in: Major content distributor uses IP to deliver content.

That's really no surprise. It's yet another marker in the relentless march to the convergence  of telecoms and broadcast networks, something we've covered several times in our own blogs at CCgroup, notably this one: http://www.ccgrouppr.com/insights/blog/teenage-kicks-at-t-time-warner-and-quantum-physics/

The Sky deal is a year off, but you can bet we'll see more of the same soon.