It’s the week before MWC and the rumor mill is in overdrive predicting the smartphones that will be making their debut at this year’s show. Just like London Fashion Week, the glitterati of the mobile world is eagerly awaiting an invite to be the first to see – and get hands-on with – the new devices from the likes of BlackBerry, LG, Motorola, Huawei, Samsung and Sony. 

But, the real excitement seems to have been saved for the highly-anticipated return of an old favourite – the much-loved Nokia 3310. A device, that we said a fond farewell to 12 years ago in 2005, is set to make a reappearance at the Nokia press conference on February 26. 

Why, I hear you say? Well, the handset is revered for its long battery life, robust design and perhaps one of the most iconic mobile games of all … Snake II … but certainly not for its technology advancements. 

It appears that Nokia may be onto something with the re-launch of the 3310. According to new research by GSMA Intelligence, almost half of mobile phone users worldwide still only use their devices to make voice calls and send SMS. So, a simple and resilient device that offers just that and nothing more – apart from Snake II – seems to be the perfect solution. 

Welcome back Nokia 3310, you’ve apparently been gone too long. It remains to be seen how many of those who've missed you so much will be ditching their smartphone and rushing out to buy you  - or digging out your predecessor from the back of a drawer!