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Will Gardiner

Associate Director at CCgroup

United Kingdom

About Me

After a law degree and a stint in Consumer and Sport PR, straight into B2B technology PR and more recently B2B PR and Marketing (specifically content marketing and inbound marketing).

Was nominated for and listed in PRWeek's "29 under 29" in 2012 - an annual search for "the best young talent in the PR industry".

Broad range of B2B tech experience, ranging from core enterprise IT through to technology for specific departments and verticals.

Specialties: B2B PR & Marketing campaign strategy and management, thought leadership, media coverage, social media, SEO, market research, corporate messaging, melding PR with wider marketing activities, full B2B marketing measurement, inbound marketing, content marketing, lead nurturing, marketing automation.

Will Gardiner's Passles

Most Popular

(Yet) another job for tech PRs

(Yet) another job for tech PRs

Most Liked

I know a change gonna come...

I know a change gonna come...

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(Yet) another job for tech PRs

For the modern tech PR pro, this article mentioned below from Computing should come as no surprise. Digital transformation (for want of a...

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CIOs: the ultimate moving targets

It's only going to get harder, this B2B tech PR lark. Especially in enterprise tech. Many of our clients target that amorphous shape that...

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Ready, aim... no, start again... aim... hang on...

It all used to be so easy. B2B tech vendor wanted to sell services or kit and so targeted the CIO and/or IT manager. It was that cut and...

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From a CIO's lips...

...to a PR's ears.

The quote below is taken from Computing's interview of the CIO of Kier, Duncan Stott. With some tiny changes, it could...

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The ideal 2017 tech company

According to this article on 2017 tech trends (from admittedly a couple of weeks ago), it would appear that the tech company that will...

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