CCgroup Blog

A beginner’s overview of Web3

We’ve all heard about Web3 at this stage, touted as the future of the internet and the endless opportunities it can present – some shiny and new,...

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Money, money, money: How to make a splash when announcing your latest funding round

Newsflash: This won’t be the first PR agency blog advising how to communicate a funding announcement. Besides, funding announcements are a big deal,...

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Two Stepping to Techco

Over the past two years we’ve witnessed the rise of the megatrend that is telcos attempting to transform themselves into ‘techcos’. For most...

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The Metaverse: what place does it have for businesses?

The Metaverse. A term first coined by Neal Stephenson in 1992 in his science fiction novel Snow Crash. Key word being fiction. The dystopian based...

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Measuring media relations: What can we learn when we measure the Share of Conversation?

Share of conversation (SoC) is a measure which filters earned media coverage by only looking at volume which is relevant to a specific topic. This...

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What the hell is SASE?

The cybersecurity world is no stranger to acronyms, from DLP and APT to VPN. But there is one in particular that has been rising in popularity and...

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Tech Me Out: Beginners guide to Digital Twin Technology

What is the technology?

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Reduce, Reuse, Recycle…

These three golden rules of waste management have been reiterated time and time again, yet are enterprises truly doing enough to minimise waste....

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Reflections on IWD 2022: Tackling a big challenge to create meaningful change

Tuesday’s International Women’s Day felt like the biggest one yet. The most observed, and talked about on social media. Certainly from our industry’s...

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