CCgroup Blog

Telco transformation: Lessons for vendor marketing

The telecoms industry is no stranger to disruption. Over the last several years, macroeconomic factors, the emergence of new technologies and market...

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Warning: A timely reminder that not all AI is created equal

While we are right to be aware of the concerns and challenges that AI could represent in the future – stretching from copyright infringement, to...

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Cyber Awareness (Every) Month: Using comms to reduce regulation worries

This October marked the twentieth anniversary of ‘Cybersecurity Awareness Month’—a time for organisations to drive home the importance of vigilant...

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Measuring media relations: 5 ways to integrate more data into PR

In the B2B PR world, integrating more data into decision making has always been a much bigger struggle than it has for our cousins = in the consumer...

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AI and CCgroup – More supportive than generative… For now

So much has been discussed and written about generative AI and the value it presents to PR and marketing agencies. So much so that it’s extremely...

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WormGPT & FraudGPT – the dark side of AI

Since its release for public use by OpenAI in November 2022, ChatGPT has taken the world by storm. According to the latest data, the AI chatbot has...

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Understanding the significant role of industry analysts in the cybersecurity technology buying process

Independent market research conducted by CCgroup and Coleman Parkes shows that industry analyst reports are the only information source used by most...

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CFO tech: The real reason every company will be a fintech company

It’s been a few years now since Angela Strange of Andreessen Horowitz coined the phrase ‘every company will be a fintech company’. It’s an expression...

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Measuring PR Success – Five Reasons Why You Need to Be Doing It

Public Relations (PR) is a crucial aspect of any organisation's marketing and communications strategy, measuring its success becomes essential. PR...

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