CCgroup Blog

What Charlize Theron and Mr Bean taught us about AI in marketing

Marketers need to take a close look at artificial intelligence (AI). Chat GPT had a roughridein mid-February 2023 when the language model produced ...

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Could a digital twin of the earth save us from climate change?

What if climate scientists had a crystal ball to predict the weather? What if we could accurately look into the future of our planet? And what if we...

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Securing Digital Identity in the Metaverse: A Global Imperative

Virtual Reality (VR) has come a long way, from being a niche technology to becoming all-pervasive: right from children using VR headphones for...

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Making progress – CCgroup’s DE&I journey

Are you familiar with the Blueprint? It’s a diversity mark for the PR and comms industry, launched back in 2020. It and exists to promote racial...

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What steps can we take to support male mental health?

We launched the State of Us mental health network for marketing and comms professionals from across the sector. Our aim is to bring people together,...

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MWC23: The countdown is on

The infamous telco gathering is back in just under three weeks, and this year promises to be a show akin to pre-pandemic times. For the telco (and...

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Category creation is key to markets, not quadrants

Many B2B tech businesses think that category creation is the key to getting out of hyper-competitive established markets, dominated by incumbents....

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CCgroup Fintech Focus 2023

CCgroup takes a look back on what happened in fintech in 2022 and our top trends to look out for in 2023.

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Capitalising on the growing influence of analysts

Our final session at the Analyst Relations Forum boardroom in San Francisco explored 'the next stage of AR transformation.' There was a strong...

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