CCgroup Blog

Deep Tech Investments *Should* Be Hard Work!

If you’re investing in deep tech, know what you’re getting in to; if you’re a deep tech firm, help investors clearly understand your proposition....

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The top 4 Cybersecurity trends to watch out for in 2022

As we go into another year where we must continue to adapt to the “new normal”, cybersecurity will continue to grow in size and importance.At the...

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What telecoms analysts expect to see in 2022

The telecoms industry has faced its fair share of challenges in 2021, not least the ongoing disruption caused by Covid-19, where operators have...

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Accurate brand positioning gives more control over the customer sales journey

Our latest research shows which marketing touchpoints IoT buyers use to inform their decision-making process. From general awareness right through...

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White Ribbon Day: How can we stop male violence against women and girls?

We’ve all been shocked by the news over the last few months. Sarah Everard and Sabina Nessa’s tragic cases have shone a light on the issue of male...

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How can IoT technology vendors successfully market and sell to buyers?

Next week, we will be releasing a new report that reveals how IoT technology vendors can effectively market and sell to IoT buyers.

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Why Taylor Swift is a marketing genius – and four key lessons brands can learn

My name is Katie and I love Taylor Swift. Like, really love her. There is not a single joy - or pain - in my life which has not been captured by a...

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Could digital finance be the much-needed route to financial inclusion?

One of the most pressing issues for financial services providers is innovating to effectively reach the billions of people around the world who...

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The five keys to analyst relations success

There’s a fundamental at the centre of all business: influence. People will often say their goal is awareness, lead development or a general...

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