CCgroup Blog

CFO tech: The real reason every company will be a fintech company

It’s been a few years now since Angela Strange of Andreessen Horowitz coined the phrase ‘every company will be a fintech company’. It’s an expression...

Read full story

Measuring PR Success – Five Reasons Why You Need to Be Doing It

Public Relations (PR) is a crucial aspect of any organisation's marketing and communications strategy, measuring its success becomes essential. PR...

Read full story

How analyst content helps B2B marketers accelerate the sales pipeline

B2B marketers had a challenging year, and next year looks challenging. 

Read full story

Why pre-IPO planning must include post-IPO campaigns

As one of the ten biggest marketing communications companies in the UK focussed on B2B tech, CCgroup has much experience bringing tech firms through...

Read full story

What opportunities Threads holds for B2B brands?

The social media realm is abuzz with news of Threads, the new app by Meta that bears a striking resemblance to Twitter. Boasting an impressive...

Read full story

Don’t believe the hype: how to avoid falling for the next tech fad

I’ve spent my whole working life in the technology and scientific sectors, and throughout that time I’ve come to realise there are two constants:...

Read full story

Six reasons international vendors must influence US industry analysts

Because CCgroup was founded in England, people are often surprised that most of our analyst relations interactions are with influencers in the United...

Read full story

Tech me out: beginner’s guide to acquirer processing

What is acquirer processing?

Read full story

How AR can make the most of marketing content plans

Most content plans share a strength: most marketing organisations have similar approaches, and notions like ABM, playbooks and audience-centric...

Read full story
No More Posts