CCgroup Blog

Four tools to start up your analyst relations programme

How can your firms reach out confidently to analysts if you’re not fully confident about your messaging and positioning? Most B2B tech providers have...

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Going to America: 5 Tips for Getting Media Coverage Outside the UK

Growing your business around the world is the holy grail for many companies. Here at CCgroup, we have a dozen or more clients at any given time...

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“So, how did you find it?” – A reminder of how culture defines communication

About eight months ago when I was job hunting, I interviewed with two lovely women at a public relations agency. I was explaining that I had...

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Analyst Intel interview series - fintech with Gilles Ubaghs

The CCgroup analyst relations team recently caught up with Gilles Ubaghs, a Strategic Advisor with Aite-Novarica's Commercial Banking & Payments...

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The app market in 2023: Are mobile devices still our best friends?

In 2022 we spent a huge 4.1 trillion hours on our mobiles globally, which tells us that we’re relying on mobile devices more than ever. However,...

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How to influence fintech buyers: Shop window is everything

Last year’s rollercoaster ride has shaken up the fintech sector. Shifting consumer behaviour, new market entrants, new business models, a raft of...

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Why making the workplace more welcoming and inclusive for autistic people benefits everyone: a personal perspective

If you are friends with, or like me, grew up with and love someone with autism, you will know that the old adage, “If you’ve met one person with...

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8 pioneering women in software engineering and security

From the world’s first computer programmer to the creation of the Spanning Tree Protocol (STP), women have played a crucial role in shaping the world...

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What Charlize Theron and Mr Bean taught us about AI in marketing

Marketers need to take a close look at artificial intelligence (AI). Chat GPT had a roughridein mid-February 2023 when the language model produced ...

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