The telecoms industry is no stranger to disruption. Over the last several years, macroeconomic factors, the emergence of new technologies and market...
While we are right to be aware of the concerns and challenges that AI could represent in the future – stretching from copyright infringement, to...
This October marked the twentieth anniversary of ‘Cybersecurity Awareness Month’—a time for organisations to drive home the importance of vigilant...
In the B2B PR world, integrating more data into decision making has always been a much bigger struggle than it has for our cousins = in the consumer...
So much has been discussed and written about generative AI and the value it presents to PR and marketing agencies. So much so that it’s extremely...
Since its release for public use by OpenAI in November 2022, ChatGPT has taken the world by storm. According to the latest data, the AI chatbot has...
Independent market research conducted by CCgroup and Coleman Parkes shows that industry analyst reports are the only information source used by most...
It’s been a few years now since Angela Strange of Andreessen Horowitz coined the phrase ‘every company will be a fintech company’. It’s an expression...
Public Relations (PR) is a crucial aspect of any organisation's marketing and communications strategy, measuring its success becomes essential. PR...
Communications Management