Independent market research conducted by CCgroup and Coleman Parkes shows that industry analyst...
It’s been a few years now since Angela Strange of Andreessen Horowitz coined the phrase ‘every company will be a fintech company’. It’s an expression...
Public Relations (PR) is a crucial aspect of any organisation's marketing and communications strategy, measuring its success becomes essential. PR...
B2B marketers had a challenging year, and next year looks challenging.
As one of the ten biggest marketing communications companies in the UK focussed on B2B tech, CCgroup has much experience bringing tech firms through...
The social media realm is abuzz with news of Threads, the new app by Meta that bears a striking resemblance to Twitter. Boasting an impressive...
I’ve spent my whole working life in the technology and scientific sectors, and throughout that time I’ve come to realise there are two constants:...
Because CCgroup was founded in England, people are often surprised that most of our analyst relations interactions are with influencers in the United...
Most content plans share a strength: most marketing organisations have similar approaches, and notions like ABM, playbooks and audience-centric...