CCgroup Blog

Marketing to telco decision makers: events not the only show in town

We’ve spent the last couple of weeks in a CCgroup marketing frenzy. It has been fun and hugely rewarding. First news of a massively exciting new...

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The cybersecurity buying landscape is changing, so your marketing strategy needs to, too

The COVID‐19 pandemic has created considerable uncertainty and caused widespread disruption in businesses’ security operations. Remote working in...

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Navigating telco turbulence: lessons for vendor marketing

The past 12 months have been turbulent and uncertain to say the least. Unsurprisingly, the COVID-19 pandemic has forced a change in the dynamic...

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Creativity in B2B tech PR: we can all do better!

For a variety of motivations, PR has always been about helping companies stand out from their competition. There are tried and tested tactics of...

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The top five cybersecurity predictions for 2021– from ransomware to bad bot problems, expect more of the same

Trying to make predictions about the future has always been a tricky business, but even more so in the middle of a pandemic. However, while none...

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Tech me out: The beginners guide to RegTech

The next in our blog series, 'Tech Me Out', aimed at demystifying and explaining some of the technologies and technical terms we encounter and use...

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We got Blueprinted!

Back in November I wrote about the new client/consultancy charter we’d co-created with a handful of our clients. It was just one of the many...

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Why Deep Techs need vision and mission to be “buyable and believable"

I’ve been thinking about how a strong “vision and mission” makes start-up and scale-up companies “buyable and believable”, especially those...

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New year, new leadership structure

It’s fair to say this is one of the hardest Januarys I’ve ever experienced, but we’ve had some super exciting news in the CCgroup camp! We’ve...

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