CCgroup Blog

How to ace IDC’s Marketscape

Technology solution providers transform their credibility, and their sales pipelines, when they are added to the grid-type diagrams used by major...

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Wendy Nather: what do analysts want?

What do analysts really want? While every analyst will have their own preferences, some strong points of agreement came up in a recent twitter...

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Can analysts predict 2020 in fintech?

One recent study predicted the fintech industry will grow a whopping 23.84% from 2019 to 2025. Such forecasted growth suggests that there must be...

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Category creation: introducing the market menagerie

Market spaces grow fast after analysts create categories and taxonomies that support them. Analyst firms benefit too: analysts who create diagrams...

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Dos and Don'ts when interacting with analysts

Although analyst relations is now a major element of tech marketing, many spokespeople mis-step in analyst briefings. Gartner's research shows...

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Gartner, Forrester, IDC and 451 lead 2019 Global Analyst Firm Awards

 

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How do you amplify the value of analyst relations within your organisation?

Industry analysts are proving themselves to be highly influential in B2B purchasing decisions across telecoms, enterprise, financial services and...

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To compete at MWC Barcelona 19 you need to plan analyst engagements early!

With over 100,000 visitors Mobile World Congress Barcelona 2019 (MWCB 19) isn’t just the year’s biggest event for mobility and communications....

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Tech Talk: ABI Research's Pierce Owen meets CCgroup to have an #ARchat

The global analyst market sector for Industrial IoT and smart manufacturing is booming, if the latest figures are anything to go by. To help us...

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