CCgroup Blog

Many B2B tech businesses think that category creation is the key to getting out of hyper-competitive established markets, dominated by incumbents....

One of CCgroup's key gains in 2022 has been consolidating our analyst relations (AR) metrics methodology to an industry-standard approach to...

The starting point: Best practice AR 

The differing analyst relations choices made by technology solutions providers during the pandemic have created growing gaps in analysts' advocacy...

Using an outside analyst service can add value to your company. I can think of three factors that support this view. They are analysts’ impact; the...

The struggles many businesses faced in 2020 to early 2021 at the onset of the COVID-19 have become a distant memory for many, which begs the question...

There’s a fundamental at the centre of all business: influence. People will often say their goal is awareness, lead development or a general...

Technology solution providers transform their credibility, and their sales pipelines, when they are added to the grid-type diagrams used by major...

What do analysts really want? While every analyst will have their own preferences, some strong points of agreement came up in a recent twitter thread...