CCgroup Blog

Category creation is key to markets, not quadrants

Many B2B tech businesses think that category creation is the key to getting out of hyper-competitive established markets, dominated by incumbents....

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Aligning AR metrics to business goals

One of CCgroup's key gains in 2022 has been consolidating our analyst relations (AR) metrics methodology to an industry-standard approach to...

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Ten ways that analyst relations can build trust and improve analyst success

The starting point: Best practice AR 
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Analyst experience impacts analyst advocacy

The differing analyst relations choices made by technology solutions providers during the pandemic have created growing gaps in analysts' advocacy...

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Three ways that outsourced analyst relations create value

Using an outside analyst service can add value to your company. I can think of three factors that support this view. They are analysts’ impact; the...

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The fintech trends that will pique analysts’ interest in 2022

The struggles many businesses faced in 2020 to early 2021 at the onset of the COVID-19 have become a distant memory for many, which begs the question...

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The five keys to analyst relations success

There’s a fundamental at the centre of all business: influence. People will often say their goal is awareness, lead development or a general...

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How to ace IDC’s Marketscape

Technology solution providers transform their credibility, and their sales pipelines, when they are added to the grid-type diagrams used by major...

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Wendy Nather: what do analysts want?

What do analysts really want? While every analyst will have their own preferences, some strong points of agreement came up in a recent twitter thread...

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