Independent market research conducted by CCgroup and Coleman Parkes shows that industry analyst...
B2B marketers had a challenging year, and next year looks challenging.
As one of the ten biggest marketing communications companies in the UK focussed on B2B tech, CCgroup has much experience bringing tech firms through...
Because CCgroup was founded in England, people are often surprised that most of our analyst relations interactions are with influencers in the United...
Most content plans share a strength: most marketing organisations have similar approaches, and notions like ABM, playbooks and audience-centric...
How can your firms reach out confidently to analysts if you’re not fully confident about your messaging and positioning? Most B2B tech providers have...
Marketers need to take a close look at artificial intelligence (AI). Chat GPT had a roughridein mid-February 2023 when the language model produced ...
Many B2B tech businesses think that category creation is the key to getting out of hyper-competitive established markets, dominated by incumbents....
One of CCgroup's key gains in 2022 has been consolidating our analyst relations (AR) metrics methodology to an industry-standard approach to...