CCgroup Blog

Can analysts predict 2020 in fintech?

One recent study predicted the fintech industry will grow a whopping 23.84% from 2019 to 2025. Such forecasted growth suggests that there must be...

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Category creation: introducing the market menagerie

Market spaces grow fast after analysts create categories and taxonomies that support them. Analyst firms benefit too: analysts who create diagrams...

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Dos and Don'ts when interacting with analysts

Although analyst relations is now a major element of tech marketing, many spokespeople mis-step in analyst briefings. Gartner's research shows...

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Gartner, Forrester, IDC and 451 lead 2019 Global Analyst Firm Awards

 

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How do you amplify the value of analyst relations within your organisation?

Industry analysts are proving themselves to be highly influential in B2B purchasing decisions across telecoms, enterprise, financial services and...

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To compete at MWC Barcelona 19 you need to plan analyst engagements early!

With over 100,000 visitors Mobile World Congress Barcelona 2019 (MWCB 19) isn’t just the year’s biggest event for mobility and communications....

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Tech Talk: ABI Research's Pierce Owen meets CCgroup to have an #ARchat

The global analyst market sector for Industrial IoT and smart manufacturing is booming, if the latest figures are anything to go by. To help us...

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Analyst outreach strategy – six quick ways to keep interest levels up in August

Well late summer is now upon us, and if you work in a PR or comms discipline, we tend to call this time of year “silly season”. It’s that time of...

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The truths (and lies) of analyst recommendation, references and referrals

Analyst referrals, much like employee referrals, can be critical to a company’s bottom line. In fact, analysts may account for as much as 65 per...

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