CCgroup Blog

How do you amplify the value of analyst relations within your organisation?

Industry analysts are proving themselves to be highly influential in B2B purchasing decisions across telecoms, enterprise, financial services and...

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Tech Talk: ABI Research's Pierce Owen meets CCgroup to have an #ARchat

The global analyst market sector for Industrial IoT and smart manufacturing is booming, if the latest figures are anything to go by. To help us...

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Analyst outreach strategy – six quick ways to keep interest levels up in August

Well late summer is now upon us, and if you work in a PR or comms discipline, we tend to call this time of year “silly season”. It’s that time of...

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The truths (and lies) of analyst recommendation, references and referrals

Analyst referrals, much like employee referrals, can be critical to a company’s bottom line. In fact, analysts may account for as much as 65 per...

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The changing face of industry analysts – taking on the management consultancies

A recent report from the FT confirms it: technology analyst firms are gaining in importance and becoming increasingly influential in the UK tech...

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Negotiating your industry analyst contract: a four step check-list

I recently attended an industry seminar on how to properly re-negotiate your annual subscription costs with industry analyst firms.

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IIAR Webinar: ‘Tis the season for Gartner Methodologies

On September 7th, the CCgroup AR team joined IIAR’s latest webinar on Gartner methodologies with David Black (LinkedIn), MVP Methodologies &...

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What's the value of a 'brand' to your external community?

I read an interesting article last week on the topic of corporate transparency after Uber's CEO was forced by his investors to step down. The...

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IDC EMEA gives AR professionals an update on its growth and change plan

IDC is usually one of the better analyst houses I encounter. It usually shows tight co-ordination amongst end-user practices, and reach out and...

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