One recent study predicted the fintech industry will grow a whopping 23.84% from 2019 to 2025....
08/01/2020
Duncan Chapple
Market spaces grow fast after analysts create categories and taxonomies that support them. Analyst firms benefit too: analysts who create diagrams...
16/12/2019
Duncan Chapple
Although analyst relations is now a major element of tech marketing, many spokespeople mis-step in analyst briefings. Gartner's research shows...
21/05/2019
Duncan Chapple
Industry analysts are proving themselves to be highly influential in B2B purchasing decisions across telecoms, enterprise, financial services and...
27/11/2018
Duncan Chapple
With over 100,000 visitors Mobile World Congress Barcelona 2019 (MWCB 19) isn’t just the year’s biggest event for mobility and communications....
12/09/2018
Duncan Chapple
The global analyst market sector for Industrial IoT and smart manufacturing is booming, if the latest figures are anything to go by. To help us...
28/08/2018
Duncan Chapple
Well late summer is now upon us, and if you work in a PR or comms discipline, we tend to call this time of year “silly season”. It’s that time of...
27/06/2018
Duncan Chapple
Analyst referrals, much like employee referrals, can be critical to a company’s bottom line. In fact, analysts may account for as much as 65 per...
23/04/2018
Duncan Chapple
A recent report from the FT confirms it: technology analyst firms are gaining in importance and becoming increasingly influential in the UK tech...
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Communications Management