CCgroup Blog

How analyst content helps B2B marketers accelerate the sales pipeline

B2B marketers had a challenging year, and next year looks challenging. 

Read full story

Why pre-IPO planning must include post-IPO campaigns

As one of the ten biggest marketing communications companies in the UK focussed on B2B tech, CCgroup has much experience bringing tech firms through...

Read full story

Six reasons international vendors must influence US industry analysts

Because CCgroup was founded in England, people are often surprised that most of our analyst relations interactions are with influencers in the United...

Read full story

How AR can make the most of marketing content plans

Most content plans share a strength: most marketing organisations have similar approaches, and notions like ABM, playbooks and audience-centric...

Read full story

Four tools to start up your analyst relations programme

How can your firms reach out confidently to analysts if you’re not fully confident about your messaging and positioning? Most B2B tech providers have...

Read full story

What Charlize Theron and Mr Bean taught us about AI in marketing

Marketers need to take a close look at artificial intelligence (AI). Chat GPT had a roughridein mid-February 2023 when the language model produced ...

Read full story

Category creation is key to markets, not quadrants

Many B2B tech businesses think that category creation is the key to getting out of hyper-competitive established markets, dominated by incumbents....

Read full story

Aligning AR metrics to business goals

One of CCgroup's key gains in 2022 has been consolidating our analyst relations (AR) metrics methodology to an industry-standard approach to...

Read full story

Ten ways that analyst relations can build trust and improve analyst success

The starting point: Best practice AR 
Read full story
No More Posts