Independent market research conducted by CCgroup and Coleman Parkes shows that industry analyst...
01/08/2023
Duncan Chapple
B2B marketers had a challenging year, and next year looks challenging.
01/08/2023
Duncan Chapple
As one of the ten biggest marketing communications companies in the UK focussed on B2B tech, CCgroup has much experience bringing tech firms through...
11/07/2023
Duncan Chapple
Because CCgroup was founded in England, people are often surprised that most of our analyst relations interactions are with influencers in the United...
15/06/2023
Duncan Chapple
Most content plans share a strength: most marketing organisations have similar approaches, and notions like ABM, playbooks and audience-centric...
30/05/2023
Duncan Chapple
How can your firms reach out confidently to analysts if you’re not fully confident about your messaging and positioning? Most B2B tech providers have...
23/02/2023
Duncan Chapple
Marketers need to take a close look at artificial intelligence (AI). Chat GPT had a roughridein mid-February 2023 when the language model produced ...
19/01/2023
Duncan Chapple
Many B2B tech businesses think that category creation is the key to getting out of hyper-competitive established markets, dominated by incumbents....
15/12/2022
Duncan Chapple
One of CCgroup's key gains in 2022 has been consolidating our analyst relations (AR) metrics methodology to an industry-standard approach to...
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Communications Management