CCgroup Blog

Why Taylor Swift is a marketing genius – and four key lessons brands can learn

My name is Katie and I love Taylor Swift. Like, really love her. There is not a single joy - or pain - in my life which has not been captured by a...

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The impact of AI on the retail technology talent gap

It’s impossible to attend a conference or a client meeting today with the terms ‘AI’ or ‘ML’ being thrown around like some technology badge of...

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Sustainability is not a ‘trend’ – it’s time for retailers to sit up and take notice

I often wonder whether Sir David Attenborough knew what impact that final episode of his Blue Planet II documentary would have on peoples’ day-to-day...

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Christmas bodies season: It’s time to shift the conversation from short-term physical change to long-term mental fitness

It’s that time of year when people start to talk about Christmas bodies—a diet programme or fitness regime (or both) with the sole focus of getting...

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Is the high street really dead, or is it just evolving?

It’s been a tough couple of years for retail. Boarded up windows, CVAs (company voluntary agreements) and restructuring programmes aplenty. With...

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Sex robots are officially a thing. But what can they teach us about the future of AI?

American comedian Whitney Cummings did something interesting this summer. She embarked on a project exploring the impending robot revolution and to...

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The growth of facial recognition – how transparent should we be?

July saw our Facebook feeds suddenly full of aged versions of our friends, all grey and wrinkled. We were then able to upload our own pic to see it...

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Acing the PR agency briefing process

Over the years, several PR briefs have landed on my desk. Hundreds, in fact. As a document that plays an enormously important role in the agency...

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In-house vs agency… busting the PR career myths

I’ve been ensconced in the B2B tech world for a good while now. This didn’t start out as a career-by-design - far from it, in fact. After leaving a...

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