CCgroup Blog

In-house vs agency… busting the PR career myths

I’ve been ensconced in the B2B tech world for a good while now. This didn’t start out as a career-by-design - far from it, in fact. After leaving...

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(Yet) another job for tech PRs

Digital transformation (for want of a better, less hackneyed phrase) needs wide, non-IT, internal support. And while the senior tech person is...

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CIOs: the ultimate moving targets

It's only going to get harder, this B2B tech PR lark. Especially in enterprise tech. Many of our clients target that amorphous shape that is the...

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Ready, aim... no, start again... aim... hang on...

It all used to be so easy. B2B tech vendor wanted to sell services or kit and so targeted the CIO and/or IT manager. It was that cut and dried -...

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From a CIO's lips...

...to a PR's ears.

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The ideal 2017 tech company

According to this article on 2017 tech trends (from admittedly a couple of weeks ago), it would appear that the tech company that will "win" 2017...

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Thinking outside the plastic box

Many of you know that I have a bee in my bonnet about market research and the gaping chasm in the PR toolbox (wow – how’s that for a mixed...

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I know a change gonna come...

OK - let's start with a confession. I'm rehashing an old blog with this post. Not out of laziness, nor out of ego-stroking "told ya so" nonsense....

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Call that a dataset?! THIS is a dataset...

Successful, lead generating B2B PR campaigns are traditionally founded on insight. Some sort of headline with a figure with a £ in front of it or...

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