CCgroup Blog

Sustainability is not a ‘trend’ – it’s time for retailers to sit up and take notice

I often wonder whether Sir David Attenborough knew what impact that final episode of his Blue Planet II documentary would have on peoples’...

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Christmas bodies season: It’s time to shift the conversation from short-term physical change to long-term mental fitness

It’s that time of year when people start to talk about Christmas bodies—a diet programme or fitness regime (or both) with the sole focus of...

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Is the high street really dead, or is it just evolving?

It’s been a tough couple of years for retail. Boarded up windows, CVAs (company voluntary agreements) and restructuring programmes aplenty. With...

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Sex robots are officially a thing. But what can they teach us about the future of AI?

American comedian Whitney Cummings did something interesting this summer. She embarked on a project exploring the impending robot revolution and...

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The growth of facial recognition – how transparent should we be?

July saw our Facebook feeds suddenly full of aged versions of our friends, all grey and wrinkled. We were then able to upload our own pic to see...

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Acing the PR agency briefing process

Over the years, several PR briefs have landed on my desk. Hundreds, in fact. As a document that plays an enormously important role in the agency...

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In-house vs agency… busting the PR career myths

I’ve been ensconced in the B2B tech world for a good while now. This didn’t start out as a career-by-design - far from it, in fact. After leaving...

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(Yet) another job for tech PRs

Digital transformation (for want of a better, less hackneyed phrase) needs wide, non-IT, internal support. And while the senior tech person is...

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CIOs: the ultimate moving targets

It's only going to get harder, this B2B tech PR lark. Especially in enterprise tech. Many of our clients target that amorphous shape that is the...

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