CCgroup Blog

I’ve been ensconced in the B2B tech world for a good while now. This didn’t start out as a career-by-design - far from it, in fact. After leaving...

Digital transformation (for want of a better, less hackneyed phrase) needs wide, non-IT, internal support. And while the senior tech person is...

It's only going to get harder, this B2B tech PR lark. Especially in enterprise tech. Many of our clients target that amorphous shape that is the...

It all used to be so easy. B2B tech vendor wanted to sell services or kit and so targeted the CIO and/or IT manager. It was that cut and dried -...

...to a PR's ears.

According to this article on 2017 tech trends (from admittedly a couple of weeks ago), it would appear that the tech company that will "win" 2017...

Many of you know that I have a bee in my bonnet about market research and the gaping chasm in the PR toolbox (wow – how’s that for a mixed...

OK - let's start with a confession. I'm rehashing an old blog with this post. Not out of laziness, nor out of ego-stroking "told ya so" nonsense....

Successful, lead generating B2B PR campaigns are traditionally founded on insight. Some sort of headline with a figure with a £ in front of it or...