CCgroup Blog

It's time to talk: Why better communication between agency and in-house professionals can improve mental health

Earlier this month, mental health network, State of Us, staged a panel event to explore how to open up the conversation about mental health between...

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Tackling poor mental health in the comms industry: what should leaders do next?

Tackling poor mental health in the comms industry: what should leaders do next?

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The Art of Pitching: Three Simple Rules to Get a Journalists’ Attention

Last week the PRCA Tech Group hosted a ‘meet the media event’, to explore the art of pitching (full video below). I had the pleasure of hosting this...

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Reflections on IWD 2022: Tackling a big challenge to create meaningful change

Tuesday’s International Women’s Day felt like the biggest one yet. The most observed, and talked about on social media. Certainly from our industry’s...

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Why Taylor Swift is a marketing genius – and four key lessons brands can learn

My name is Katie and I love Taylor Swift. Like, really love her. There is not a single joy - or pain - in my life which has not been captured by a...

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The impact of AI on the retail technology talent gap

It’s impossible to attend a conference or a client meeting today with the terms ‘AI’ or ‘ML’ being thrown around like some technology badge of...

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Sustainability is not a ‘trend’ – it’s time for retailers to sit up and take notice

I often wonder whether Sir David Attenborough knew what impact that final episode of his Blue Planet II documentary would have on peoples’ day-to-day...

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Christmas bodies season: It’s time to shift the conversation from short-term physical change to long-term mental fitness

It’s that time of year when people start to talk about Christmas bodies—a diet programme or fitness regime (or both) with the sole focus of getting...

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Is the high street really dead, or is it just evolving?

It’s been a tough couple of years for retail. Boarded up windows, CVAs (company voluntary agreements) and restructuring programmes aplenty. With...

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