CCgroup Blog

American comedian Whitney Cummings did something interesting this summer. She embarked on a project exploring the impending robot revolution and to...

July saw our Facebook feeds suddenly full of aged versions of our friends, all grey and wrinkled. We were then able to upload our own pic to see it...

Over the years, several PR briefs have landed on my desk. Hundreds, in fact. As a document that plays an enormously important role in the agency...

I’ve been ensconced in the B2B tech world for a good while now. This didn’t start out as a career-by-design - far from it, in fact. After leaving a...

Digital transformation (for want of a better, less hackneyed phrase) needs wide, non-IT, internal support. And while the senior tech person is well-...

It's only going to get harder, this B2B tech PR lark. Especially in enterprise tech. Many of our clients target that amorphous shape that is the...

It all used to be so easy. B2B tech vendor wanted to sell services or kit and so targeted the CIO and/or IT manager. It was that cut and dried - it...

...to a PR's ears.

According to this article on 2017 tech trends (from admittedly a couple of weeks ago), it would appear that the tech company that will "win" 2017 is:

Many of you know that I have a bee in my bonnet about market research and the gaping chasm in the PR toolbox (wow – how’s that for a mixed...