CCgroup Blog

The final episode: Five trends shaping the future of marketing & PR

If you’ve only just discovered this series, you’ve got a little catching up to do. If you made, it all the way through the week – this is the...

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Episode 4 of 5: Five trends shaping the future of marketing & PR

Earlier this week, we looked at the first three of Trevor Hardy’s five trends shaping the future of marketing and communications, as applied in a...

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Episode 3 of 5: Five trends shaping the future of marketing & PR

Halfway through! Having discussed ‘radical transparency’ on Monday and ‘embracing uncertainty’ yesterday, we turn to the third of Trevor Hardy’s...

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Episode 2 of 5: Five trends shaping the future of marketing & PR

So, after ‘radical transparency’ yesterday, today we tackle ‘embracing uncertainty’ as the next of Trevor Hardy’s five trends shaping the future...

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Episode 1 of 5: Five trends shaping the future of marketing & PR

A few weeks ago, I attended an event where Trevor Hardy, CEO, The Future Laboratory, outlined five trends shaping the future of marketing and...

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Automation of PR? Bring it on

Quietly slipped in at number 10 on the PRCA's 17 PR recommendations for 2017 list is 'PR automation'.

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Fake news, trust and the PR industry's opportunity

At the PRCA's 17 in 17 event last week, we were asked about the combined effect of fake news and increased cynicism about corporations. See below...

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17 tips for great PR in 2017 - my take

Every year, the PRCA gathers tips from some of the UK PR industry's luminaries (forgive me, horrid term). Last week, it held an event to debate...

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