Embedded World, Black Panther and Nest. Why February was more than MWC.

There’s no doubt that this February, and especially last week, the heart of the tech world was in Barcelona. And there’s a good reason for it: MWC Barcelona has become the platform for launching new (or repackaged) initiatives and devices - think 5G everything and new (smart)phones – as well as reconnecting with the world of mobile. As such, it’s the event that captures the attention of a big portion of the analyst world. But this February was about much more than the Fira Gran Via and Fira Montjuïc and I have the blog to prove it. 

What else has featured on the analysts’ radars in February? Well, one is another European event, which if not as well-known as MWC, it is still the ‘belle of the ball’ for industrial IoT: Embedded World. Taking place in Nuremberg, Germany, the show is attended by the likes of Microsoft, Intel's IoT group and for the first time, Amazon Web Services. Their presence, the growing space available for the event and increased number of exhibitors undeniably hints at Embedded World becoming bigger and better every year.

It’s definitely an event to keep an eye on if you plan on venturing into the industrial IoT arena. If you’d like to learn more about the most noteworthy news from Embedded World, Martin Garner from CCS Insight wrote a great recap blog.

In line with February’s tech news extravaganza, it was announced that Nest, a smart appliances company under the Alphabet’s umbrella, is being folded back into Google. It may seem like a small step , but it was a giant leap for tech-kind as the new episode in the Amazon/Google competition unfolded in March when Amazon decided that it won’t be selling any Nest products. Unsurprisingly, the news captured analyst attention and will continue to. Although not as glamourous as a new product launch, Google’s move and Amazon’s decision will likely be remembered as pivotal moments in the tech giants’ race for a monopoly in the connected home market.

From tech giants fighting over the present to the tech of the future, February was the month that brought us “Black Panther” and with it, the wonders and technology of Wakanda. At this point you may wonder – is this mention relevant for a blog focusing on tech and AR? While I may be biased and have tried to weave in a pop culture phenomenon and personal favourite Marvel film, I’m also proposing a thought experiment. I’m not the first one to ask this, but as the most technologically advanced country in the Marvel Universe, could Wakanda and its technology be real? While we can debate whether we can achieve some of the technological advancements in our lifetime without vibranium, this remains to be seen (I’ll go with no); however, with so many analysts excited by this film one can still hope that an assessment of its technology could be a fun exercise for a report. Maybe as an April 1st experiment?  


Picture of Duncan Chapple

Written by Duncan Chapple

Over the last 20 years, hundreds of technology and solution providers have worked with Duncan Chapple to develop insight and advocacy from industry analysts. After working as an analyst and consultant at Ovum, Europe’s largest analyst firm, he held senior analyst relations roles in Omnicom, Deloitte, Octopus Group and Kea Company. He has co-authored two books on analyst relations. In his spare time, Duncan is an active alumnus of the University of California at Los Angeles, King’s College London and London Business School. He also volunteers with the Analyst Observatory at the University of Edinburgh Business School, advising on the annual Analyst Value Survey and Analyst Firm Awards.

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