CCgroup Blog

5G in the UK: When politics and technology collide

Boris Johnson has spoken. Huawei can help build the UK’s 5G infrastructure, but only on a ‘limited’ basis. The Chinese vendor will continue to...

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Sustainability is not a ‘trend’ – it’s time for retailers to sit up and take notice

I often wonder whether Sir David Attenborough knew what impact that final episode of his Blue Planet II documentary would have on peoples’...

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Category creation: introducing the market menagerie

Market spaces grow fast after analysts create categories and taxonomies that support them. Analyst firms benefit too: analysts who create diagrams...

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Dos and Don'ts when interacting with analysts

Although analyst relations is now a major element of tech marketing, many spokespeople mis-step in analyst briefings. Gartner's research shows...

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Is there simply too much TV?

We hear time and time again about how TV is changing, and how consumer demands for more video anytime, anywhere, is shaping broadcasters’ and TV...

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Gartner, Forrester, IDC and 451 lead 2019 Global Analyst Firm Awards

 

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Bringing RAZR back

Last week's news from Motorola announcing a new RAZR phone took me right back to my 14th birthday. My parents, after much persistence from yours...

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This PR professional’s career–long battle with “perfectionism”

Marketing Communications is a discipline focused on inspiring people to take on a particular action. We’re in the business of creating narratives,...

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Christmas bodies season: It’s time to shift the conversation from short-term physical change to long-term mental fitness

It’s that time of year when people start to talk about Christmas bodies—a diet programme or fitness regime (or both) with the sole focus of...

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Lights, camera, action – how immersive content stole the show at IBC

Just over a month ago, the media, entertainment and technology industries collided at the International Broadcast Conference (IBC). And I was...

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