CCgroup Blog

Three ways that outsourced analyst relations create value

Using an outside analyst service can add value to your company. I can think of three factors that support this view. They are analysts’ impact; the...

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Explaining bad messaging with the Abilene Paradox

Groups of smart, capable people can make dumb decisions that none of them would make alone. We’ve all heard that too many cooks can spoil the broth,...

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How can IoT technology vendors can successfully market and sell to buyers?

 Almost daily we hear new stories about considerations for IoT—whether it’s how to make IoT safer and secure, how to make IoT deployments greener and...

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Measuring media relations: Why we should focus on Power of Voice

What is it and why is it useful?

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The fintech trends that will pique analysts’ interest in 2022

The struggles many businesses faced in 2020 to early 2021 at the onset of the COVID-19 have become a distant memory for many, which begs the question...

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Deep Tech Investments *Should* Be Hard Work!

If you’re investing in deep tech, know what you’re getting in to; if you’re a deep tech firm, help investors clearly understand your proposition.As...

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The top 4 Cybersecurity trends to watch out for in 2022

As we go into another year where we must continue to adapt to the “new normal”, cybersecurity will continue to grow in size and importance.At the...

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What telecoms analysts expect to see in 2022

The telecoms industry has faced its fair share of challenges in 2021, not least the ongoing disruption caused by Covid-19, where operators have...

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Accurate brand positioning gives more control over the customer sales journey

Our latest research shows which marketing touchpoints IoT buyers use to inform their decision-making process. From general awareness right through to...

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White Ribbon Day: How can we stop male violence against women and girls?

We’ve all been shocked by the news over the last few months. Sarah Everard and Sabina Nessa’s tragic cases have shone a light on the issue of male...

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