CCgroup Blog

Distribution or differentiation?

The complex relationship between channel marketing and brand value.
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Being a parent at CCgroup

We’ve recently put a major focus on updating our parental policies. We’ve enhanced our maternity and paternity packages – and created a new programme...

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FinTech in Poland: Don’t wear your best dress in the dark (part I) (Clone)

According to research by Deloitte, the FinTech market in Europe is worth about €2.2 billion, of which almost €860 million stems from Poland. The...

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Tech Me Out: Beginners guide to Hyperautomation

The next in our blog series, 'Tech Me Out', aimed at demystifying and explaining some of the technologies and technical terms we encounter and use...

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Money2020 Europe 2022 – What makes a successful submission?

Why speak at Money20/20 Europe? Money20/20 Europe is the biggest fintech event on the continent. Speaker slots are highly prized. It is an...

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MWC Barcelona 2022: a chance at normality once again

MWC Barcelona is just a couple of weeks away and we’re starting to see more excitement building in the run up to the show. Now, admittedly, it’s not...

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Three ways that outsourced analyst relations create value

Using an outside analyst service can add value to your company. I can think of three factors that support this view. They are analysts’ impact; the...

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Explaining bad messaging with the Abilene Paradox

Groups of smart, capable people can make dumb decisions that none of them would make alone. We’ve all heard that too many cooks can spoil the broth,...

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How can IoT technology vendors can successfully market and sell to buyers?

 Almost daily we hear new stories about considerations for IoT—whether it’s how to make IoT safer and secure, how to make IoT deployments greener and...

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Measuring media relations: Why we should focus on Power of Voice

What is it and why is it useful?

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